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Reid, who has more than 20 years of experience, has been at Interwork for five years now. In addition to typical partner responsibilities—like new business development—she handles team assignments, project tracking, and time management: "who's working on what; who has time; who needs time filled and all of that." 

Before ��«ӰҵAPP, Reid was managing "all of that" on spreadsheets, something that, while common in the industry, is very inefficient. Because of the fast nature of Interwork’s work, Reid was running her spreadsheet from a week-to-week perspective. But that lack of foresight meant that no matter how meticulously she assigned work, she couldn’t avoid unbalanced workloads—some people were overloaded while others didn’t have enough. 

"It was just hard," she said. "There was no way to forecast people’s time...there was no way to know how long the team was going to spend on each project coming in." The most Reid knew was how much time each member of her team had available in the current week. "It was difficult to assign something," Reid said. "You either guess and hope for the best—or say, this project's going to go to George and that means nothing else can go to him. But then whatever else comes, you’re out of luck. So, that's how it was, and we did the best we could."

Doing the best they could worked out OK—until it didn’t. According to Reid, "The bottom line wasn’t bad, but how we were getting there was bad." Reid operates on the philosophy that her staff is her number one, which is why it was essential for her to show them that Interwork was thinking about their overall workload—not just their day-to-day. That was something that she simply couldn’t accomplish with a spreadsheet. And she tried—with numerous spreadsheet iterations. But none of it was working well. "I needed it to be more visual."

During the height of the 2020 pandemic, with everyone working remotely, no one really knew what anyone else was doing, and the manual nature of Interwork’s processes became even more apparent. Assessing  workload, tasking assignments, and determining who could take on new work was taking Reid 20 to 30 hours per week—time that she wanted to be spending to support her team and generate new business.

One "fateful day," ��«ӰҵAPP reached out to a founding partner on the Interwork team, Rich Gordon. "Rich came to me and said, 'look at this,'" Reid recalled, as Gordon showed her ��«ӰҵAPP’s website. Immediately, she knew ��«ӰҵAPP was exactly what she needed to manage resources. And the demo confirmed it.

Despite all of Reid’s research into resource management tools, she had never seen anything like ��«ӰҵAPP. According to Reid, everything else on the market was just a different version of the same problem that she was facing with her spreadsheet. "I’m a pretty quick decision maker," Reid said. "I know if something is good or not. I know if it's worth it or not." And ��«ӰҵAPP was good—so good, in fact, that Reid told the ��«ӰҵAPP team immediately that she needed this. 

The visual nature of the application was particularly appealing to the Interwork team. "Obviously, in our industry, we are very visual people," she said. "So, the way that the application is laid out—as soon as I saw it, I knew that our staff was going to love this. They’re going to respond so well to this, and it’s going to make them want to use it." 

According to Reid, not only is ��«ӰҵAPP fun to use, but the experience is also incredibly intuitive, which meant that several people on her team didn’t even need a tutorial. The user experience was that familiar.